The secret colorful weapon: 10 best lipstick brands for every skin tone
Have you ever experienced that overwhelming feeling when you are standing in front of a wall of lipstick? Relax, it's okay. It is almost impossible to make up one's mind with the best lipstick brands and different shades of colors available to choose from. Should I choose a long-lasting lipstick? A moisturizing lipstick? Matte or shiny?
Here is a road map to the best lipstick brands. We will walk through everything you need to know about skin tones and undertones and also review some of the best lipstick brands available today, including Mars and Maybelline, so you can find the perfect lipstick for your unique style and needs, be it a dramatic black lipstick or a natural Maybelline nude for everyday wear.
10 Best Lipstick Brands 2025 for Every Occasion
1. Lakme

Pros:
- Involves natural ingredients and nutrients like vitamin E
- Keeps your lips soft and nourished for long hours
- The brand offers different types of lipsticks in unique shades
Cons:
- Considered expensive by some
A good price point, affordable classic Indian brand with a ton of popular lipstick ranges to browse through. The formulations are comfortable and hydrating, having finishes anywhere from creamy mattes to glossy sheers. It's worth noting the Lakme Forever Matte Liquid Lipstick for its longevity and high color payoff.
2. Maybelline New York

Pros:
- Protects your lips from dryness
- Long-lasting
- It offers a classy look
Cons:
- It may get transferred.
Being in the line of pharmacy brands that enjoy the benefits of being a top competitor in Indian beauty, Maybelline has launched an infinite assortment of trendy colors and innovative formulations available to all at easy price points. Generally speaking, the Maybelline lip products are known for their rich colors and finishes from creamy to matte to liquid. There are shades for all occasions and moods. The Maybelline liquid lipsticks are renowned for their staying power, while the Color Sensational line provides a plenitude of creamy comfort options.
3. MAC Cosmetics

Pros:
- The brand offers various types of lipsticks
- Easy to apply
- Provides a shiny and soft look
Cons:
- It doesn’t last for so long.
All of you makeup artists, enthusiasts, and professionals have this fantastic options of high-quality lipsticks known for their superb pigmentation of colors and long-wearing abilities. They have a huge demand for their classic shades like Ruby Woo (universal red), making M.A.C a hot touchpoint for any special occasion or statement-look creation.
4. SUGAR Cosmetics

Pros:
- Affordable
- Lightweight
- Gives a natural look to the lips
Cons:
- Sometimes, it gets transferred.
A new Indian brand that gained immense popularity, SUGAR Cosmetics is firm with vibrant, long-lasting, and cruelty-free lipsticks. While their matte liquid lipsticks are most loved for super intense color and supreme comfort of wear, they continue to impress with exotic and trendy shades.
5. Loreal Paris

Pros:
- Smudge-proof
- Its formulations involve nourishing ingredients
- Long-lasting
Cons:
- It is considered costly by many
Loreal Paris is a prominent beauty giant, offering some luxurious and newest innovations in various lipstick textures and finishes. The Color Riche range is known for creamy, hydrating comfort, while their Infallible lipsticks promise stay-on and coverage with intense color.
6. Faces Canada

Pros:
Easily available
Affordable
Travel-friendly
Cons:
You may feel a need for lip liner as an additional product to be used for a fuller look
This brand is everything that with affordable lipsticks provides decent color payoff and is super easy to wear, making them great for budget-conscious consumers in search of everyday lip color options. They come in a range of finishes with a few creamy and others matte.
7. MyGlamm

Pros:
Soft and smooth texture
Affordable
Free from harmful chemicals
Cons:
Doesn’t last long. It requires reapplication.
MyGlamm is known to come out with trendy products that bring in all things glam. It has a unique variety of liquid lipstick shade collections devised by different influencers. The finishes offered range from semi-matte to matte, and the high colour pay-off is super comfortable to wear. Here are the details of two different types of lipsticks offered by the brand, MyGlamm:
8. Mars

Pros:
Easily affordable
Wide range of shades
Its formula involves natural ingredients
Cons:
It is a famous brand, and some shades and lipsticks are very commonly used.
In the Indian market, MARS Cosmetics has become immensely well-liked due to its wide choice of affordable makeup, though mainly known for lipsticks. They usually pay attention to trendy shades and finishes, for example, matte liquid lipsticks and metallic lipstick, pointing toward a younger audience. Their price range is usually lower, but some users of the brand find their value to be worth it, making them a good option for everyday wear and the chance to try new looks.
Check the products of the best lipstick brand:
9. Blue Heaven

Pros:
Affordable
Easy to find
Lightweight formula
Cons:
It requires reapplication
A very cheap Indian brand, Blue Heaven, provides very cheap lipsticks and hence is available to a larger purchase options. While the formulations may not be as long-lasting as those of higher-end brands, they provide great opportunities for basic lip color suitable for daily wear.
10. Insight Cosmetics

Pros:
Free from harmful chemicals
Available in unique and various shades
Long-lasting
Cons:
It may dry out your skin.
Another affordable Indian brand, Insight Cosmetics provides a wide range of varieties and finishes in matte, glossy, and metallic finishes, all are very reasonably priced. They offer an extensive shade selection at affordable prices, thus popular with people out to try different colors without heavy spending.
Factors to Consider When Choosing a Lipstick
Skin Tone and Undertones: These two factors are pretty important for your choice of lipstick that looks right on you. A skin tone shall vary from fair to deep, and undertones, the hint of colour typically below the skin surface-consciously, can be classified as cool, warm, or a combination of both.
Matte Finish: Your lipstick's finish reveals what it looks and feels like on your lips. Types available traditionally include matte, satin, glossy, sheer, frost, or metal. Waterproof Matte lipsticks possess the characteristic of being a long-lasting lipstick, while satin finish provides a light sheen and comfortable wear. Glossy lipsticks, on the other hand, give lips a high-shine and kind of fuller-lip effect. A sheer finish offers a lot of subtle wash of colour, and frost and metallic tend to give shimmer and dimension.
Lipstick formula: The lipstick formula determines its feel, application, and long-lasting nature. Common forms of lipstick include cream, liquid lipstick, stain, and balm or tinted lip balm. Cream lipsticks can be smeared on smoothly and keep the lips hydrated, liquid lipsticks offer a colour pay-off that is high in density and grading, stains give a tint that looks natural, and balms or tinted balms hydrate and sometimes enhance the lips.
Ingredients and Sensitive Skin: If you have sensitive skin or allergies, it is very important to pay attention to the ingredients, look for hypoallergenic, fragrance-free, and paraben-free ones. Choosing lipsticks that contain other nourishing ingredients like hyaluronic acid, vitamin E, and aloe vera can be a boon for lip health to keep them from drying.
Longevity and Transfer: Think about how long you'll need the lipstick to last and how much transfer you're willing to tolerate. Some formulas are designed to last the duration and contain ingredients with great staying power, while others minimise transfer onto cups and clothing.
Lip shape and Size: The natural shapes and sizes of your lips can influence the choice of specific lipstick shades or finishes as to what would suit you best. Dark lipstick, for instance, can give the impression of smaller lips when applied to thin lips; lighter shades and glosses give the illusion of plump, fuller lips.
Occasion and Personal Style: The occasion for which you are wearing lipstick and your personal style should also be borne in mind. Natural tones with sheer finishes are perfect for a day look, whereas bolder hues and more dramatic finishes are the most desired for special occasions or to convey a particular style.
Budget: There is a wide price range for the best lipstick brand which is luxurious. You should set your budget ahead of time in order to narrow down your options and follow the path of least resistance in order to find a lipstick suitable for your requirements without breaking the bank.
Tips for Applying and Maintaining Lipstick for a Flawless Finish
Scrub Your Lips: Having the lips scrubbed a little once or twice a week was sure to wipe away the dead skin. It leaves behind a smooth surface ideal for lipstick application; and helps lipstick from adhering to any dry areas for an overall more even and polished look. It also promotes the appearance of natural pink color of lips.
Moisturize Your Lips: It is recommended to apply a hydrating lip balm before the lipstick to ensure the lips retain their moisture and thus avoid dryness, cracking, and feathering of the lipstick before their comfortable and smooth application.
Lip Liner for Defining Your Lip Color: Lip liner is applied to give definition to the lip shape, prevent feathering or bleeding of the lipstick outside its boundary, and create a base with better lipstick adherence while lengthening its wear.
Here are some of the products suggested:
FAQs About Best Lipstick Brands in India
1. Which lipstick is safe to use daily?
Ans. In my opinion, lipsticks of the brand Mars are appropriate to use. This is the best lipstick brand provides the best quality lipsticks and amazing shades. I use this lipstick regularly which is safe for sensitive skin and affordable as well. Here is the lipstick mentioned MARS Long Lasting Crayon Lipstick Matte Finish
2. What makes a lipstick long-lasting?
Ans. Lip lining and hydration are the basic necessities which contribute to the long-lasting nature of lipstick.
3. What is special about lipstick?
Ans. It provides color to your lips and overall impact on the makeup. It is considered as the main step of the makeup. In the current era, there are various shades and types of lipsticks available in the market. You can choose your favorite shade for a better look and satisfaction.