15 Best Eyeliner Brands 2025: Swiss Beauty, Insight, Lakme
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{# No fallback UI elements are needed if the action is always to open WhatsApp #}We've all experienced the endless repetition, wiping, smudging, and reapplying of eyeliner to achieve that perfect shape. But has anyone truly given up on eyeliners? Definitely not! We love our eyeliners, and with today's easy applicators, wearing them has become simpler than ever. With these best eyeliner brands, now we have got smudge-free eyeliners, liquid, powder, pen and much more to experiment with.
Whenever you choose an eyeliner brand, just read this blog to clear your confusion. These top eyeliner brands will save you from flaking, washing off and irritated eyes. These brands are advanced with liquid, pen and powder types. We have found the 15 best eyeliner brands 2025 that can be trusted for their budget, quality and shades.
Top 15 eyeliner brands of 2025:
1. SWISS BEAUTY
Why We Love It:
Swiss beauty Holographic Shimmery Waterproof Eyeliner took first place because of its trendy advancement, easy applicator pen and six holographic shades to add glittery drama to your eyes. Why is it the best eyeliner brand in 2025? The best eyeliner pen is multi-chrome and has mesmerising shades. Additionally, it is waterproof and transfer-proof and will not make your face and hands all glittery.
Type: Gel
Shades: Six shades
Waterproof: Yes
Wear Time: Up to 24 Hours
Price: Rs. 270
2. Maybelline New York
Why We Love It:
Maybelline New York Lasting Drama Gel Eyeliner is renowned for its long-lasting, smudge-proof consistency, flawless application, and deep colouring. It produces a dramatic, deep black appearance that is ideal for smoky effects or fine lines. Additionally, the brush provided has a precise edge to create a perfect line. This is the best eyeliner brand for waterproof eyeliner. Also, check the best hair wax sticks.
Type: Gel
Shades: Black
Waterproof: Yes
Wear Time: Up to 36 Hours
Price: Rs. 498
3. Faces Canada
Why We Love It:
Faces Canada Magneteyes Eyeliner is well-liked for its easy application, matte finish, and extreme blackness. Because of its fine tip and quick-drying composition, which make it perfect for daily use, it is frequently complimented for being beginner-friendly. One thing I loved about it is that you can get a smooth, intense black finish within one stroke. The best liquid eyeliner is budget-friendly, and the product quality is amazing.
Type: Liquid
Shades: Black
Waterproof: Yes
Wear Time: Up to 24 Hours
Price: Rs. 166
4. Lakme
Why We Love It:
Lakme Insta Eye Liner is the best eye liner brand is adored for its reasonable price, accessibility, and good black pigment, making it a timeless favourite and a mainstay in many Indian homes. This easy-to-use liquid eyeliner is ideal for novices and everyday wear. The brush of the eyeliner is not pointed, but gives an even, thick line, and looks presentable. It gives a good amount of product for this price, which is not offered by any brand. It is expected from Lakme, as it is one of the oldest and reputable beauty brands.
Type: Liquid
Shades: Black, Blue, and Green
Waterproof: No
Wear Time: Up to 10 Hours
Price: Rs. 190
5. MyGlamm
Why We Love It:
MyGlamm Jet Set Eyes Kajal Eyeliner comes with a smudge-proof gel suitable for the waterline. It gives a semi-matte finish with an easy-to-apply brush. The pigment is smooth and remains throughout the day. This is the best eyeliner brand as it has all the features of the best eyeliner. It is a long-lasting, intense pigment, cruelty-free and vegan. Also, check the difference between body mists and perfume.
Type: Gel
Shades: Three shades: Black, Blue, and Brown
Waterproof: Yes
Wear Time: Up to 16 Hours
Price: Rs. 578
6. Blue Heaven
Why We Love It:
Due to its extremely low cost and extensive availability throughout India, the Blue Heaven Eyeliner has a particular place in many beauty bags. When a product offers you a good black line without breaking the bank, what's not to love? It's the ideal choice for everyday, casual wear because it's the most hassle-free option.
Despite being a liquid eyeliner that comes in a traditional bottle with a brush applicator, you shouldn't count on it to last through a monsoon rain because it's usually not waterproof and can smudge if you rub your eyes or are exposed to high humidity. It has a moderate wear time of four to six hours on average.
Type: Liquid
Shades: Black
Waterproof: No
Wear Time: Up to 10 Hours
Price: Rs. 63
7. INSIGHT
Why We Love It:
Insight Shine Waterproof Eyeliner gives you an intense, glossy finish. This is the best waterproof liquid eyeliner. It does not feel tighter or stretchier after drying. It is super thin and shiny. The ultimate feature is that it is quick drying. The brush is just perfect to use and apply the eyeliner; one stroke might not be good, but two strokes will give you an out-and-out look. Also, check the best hair brush for fine hair.
Type: Liquid
Shades: One, black
Waterproof: Yes
Wear Time: Up to 24 Hours
Price: Rs. 70
8. MARS
Why We Love It:
MARS 2-In-1 Hue Gel Matte Eyeliner Waterproof has earned its place in the best eyeliner brands for its uniqueness and advanced features. The Hue gel eyeliner provides a matte finish in two classic shades: black and blue. It comes with two types of brushes—an angular and a flat brush— giving you a three-in-one use. It can be used as an eyeliner, eyeshadow, and eyebrow filler.
Type: Gel
Shades: Two shades, black and brown
Waterproof: Yes
Wear Time: Up to 24 Hours
Price: Rs. 198
9. Colorbar
Why We Love It:
Colorbar Matte eyeliner - Flawless Wings is an all-matte eyeliner with an easy applicator and with pointed brush, known for its one-stroke applicator. It is quick drying and comes in two shades: black and blue. To apply the best liquid eyeliner, start at the inner corner of the upper eyelid and go towards the outer corner. Also, check the best leave-in conditioner.
Type: Liquid
Shades: Black and Blue
Waterproof: No
Wear Time: Up to 16 Hours
Price: Rs. 563
10. Pilgrim
Why We Love It:
The Pilgrim Eyeliner is a convincing option for anyone who values clean beauty and ingredient lists. Pilgrim, a more recent brand that is gaining popularity, appeals to customers who are actively looking for goods devoid of harsh chemicals.
This liquid eyeliner is commended for its flawless application and rich black pigment that creates a dramatic effect. It is frequently available in a convenient felt-tip or pen style. It seeks to provide strong performance without sacrificing its "clean" philosophy. Although it's not often advertised as completely waterproof, it's usually smudge- and water-resistant, with a consistent 8 –12 hour wear period.
Type: Liquid
Shades: Black
Waterproof: No
Wear Time: Up to 12 Hours
Price: Rs. 236
11. Mamaearth
Why We Love It:
Mamaearth Waterproof eyeliner got its place in the 15 best eyeliner brands for its green product. It is made safe and rich with almond and castor oil. The eyeliner is safe to use daily and can be removed easily with water or makeup remover. It dried quickly within 10 seconds on testing and does not irritate eyes; therefore the best liquid eyeliner for sensitive eyes.
Type: Liquid
Shades: Black
Waterproof: Yes
Wear Time: Up to 10 Hours
Price: Rs. 299
12. SUGAR POP
Why We Love It:
Sugar Pop Matte Finish Eyeliner Pencil is a Quick-Drying formula with intense black colour. It is smudge-proof, and the brush is highly precise; you can make very thin lines to very thick lines. The best eye pencil eyeliner is paraben and sulfate-free, suitable for everyday use. It is a 100 per cent vegan product, so those who look for a vegan product can go for it.
Type: Liquid
Shades: Black
Waterproof: Yes
Wear Time: Up to 12 Hours
Price: Rs. 253
13. RENEE
Why We Love It:
Renee Holographic Eyeliner is one of the top-rated eye pencils. The formula is gel with an easy twist-open pen. The eyeline was found to be smooth in application, just glide it along the lash line for an ultimate chrome look. It creates a multidimensional holographic effect and at the same time, nourishes your eyes with Vitamin E. The long-lasting formula holds up throughout the day.
Type: Gel
Shades: Six chrome shades
Waterproof: No
Wear Time: Up to 10 Hours
Price: Rs. 349
14. Sugar
Why We Love It:
Sugar Graphic Jam eyeliner is true to its name. It's loved for its rich colour payoff and extraordinarily lengthy wear life. Because of its smear and transfer-proof design, it's a dependable option for lengthy days or occasions. Accurate application is made possible by the fine tip. The best eyeliner brand provides quality eyeliners with cruelty-free. Also, check the best hair fall shampoo.
Type: Liquid
Shades: Black
Waterproof: No
Wear Time: Up to 36 Hours
Price: Rs. 524
15. Kay Beauty
Why We Love It:
Kay Beauty Quick Dry Liquid Eyeliner, which is part of Katrina Kaif's brand, is commended for its deep liquid formula, smudge-proof properties, and speed of drying. Its goal is to apply precisely and smoothly, thus it may be used to quickly create crisp lines and sharp wings. The best liquid eyeliner is suitable for all skin types and comes in a unique grey colour, giving you a perfect matte grey eyeliner.
Type: Liquid
Shades: Grey
Waterproof: Yes
Wear Time: Up to 24 Hours
Price: Rs. 539
FAQs on the best 15 eyeliner brands 2025:
1. What is the best lasting eyeliner?
The best lasting eyeliners are typically gel or liquid formulas marketed as waterproof, smudge-proof, and long-wearing (e.g., Maybelline Lasting Drama Gel Eyeliner, Sugar Graphic Jam 36HR Eyeliner).
2. Which is the best eyeliner liquid?
The "best" liquid eyeliner depends on preference, but top choices known for their intense black, precision, and longevity include Sugar Graphic Jam 36HR Eyeliner and Kay Beauty Quick Dry Liquid Eyeliner. For affordability and ease, Faces Canada Magneteyes is popular.
3. What is the easiest eyeliner to remove?
Non-waterproof pencils or liquid eyeliners are generally the easiest to remove, often coming off with just warm water and a gentle cleanser. Lakme Insta Eye Liner and Blue Heaven Eyeliner would fall into this category.
4. Is eyeliner difficult to remove?
Waterproof and long-wearing eyeliners can be difficult to remove without the right product. They often require oil-based makeup removers, micellar water, or specific eye makeup removers to prevent tugging and irritation. Non-waterproof eyeliners are usually quite easy to remove.